Not what you bargained for: Melissa Tehrani speaks with BNN Bloomberg about the business risks surrounding sales and promotions

Just before the holidays, Melissa Tehrani, leader of Gowling WLG’s Advertising & Product Regulatory Group, joined BNN Bloomberg’s The Close to discuss the serious risks – both legal and reputational – that businesses face when advertising a sale or promotion.

“Word of mouth marketing is one of the top drivers of holiday spending – spending and purchases in general. But that cuts both ways […] It really only takes one 15-sec TikTok video to erode brand loyalty and trust that may have taken brands decades to build.” – Melissa Tehrani, partner

Watch the full video at the link below:

• Navigating holiday shopping trends

About Gowling WLG’s Advertising & Product Regulatory Group

Great advertising takes keen insight and unbridled creativity. It also calls for an equally creative and insightful team of legal professionals who can ensure your campaigns meet industry and legal requirements, while still preserving the integrity and creativity of your ideas. Learn more about our Advertising & Product Regulatory Group